I am so proud of my Public Relations Writing students this semester that I just had to share the great work they've done.
A large part of their grade is based on a group project. Each group worked with a nonprofit organization to raise funds and awareness, while using public relations strategies and deliverables to promote their activities. What started as a simple class project resulted in more than I could have ever expected:
Little Kids Rock:
Two groups held events for this nonprofit organization that provides instruments and music education for school districts that can't afford them. One group worked with a university concert organization to host a benefit concert that featured national and local up-and-coming artists.
Starlight Children's Foundation NY*NJ*CT:
www.msustarlightbears.com) where people can donate, held and event, and used publicity to raise awareness for their project and drive traffic to their site. They have raised enough money for 3 bears so far and their Web site will be collecting donations through May 31. Any little bit helps, so please check it out.
email@example.com if you're interested in purchasing one.
Two groups worked with the New Jersey Society for the Prevention of Cruelty to Animals. The first group created a variety of press materials to help educate NJ residents about the organization and its need for community support. They focused on April as National Prevention of Cruelty to Animals Month as a news peg to reach various news organizations and promote a fundraising event in Englewood. The second group developed flyers, press releases, audio news releases and PSAs to promote NJSPCA's involvement with the Quick Chek NJ Festival of Ballooning from July 23 - 25.
Big Brothers Big Sisters of Morris, Bergen & Passaic County:
Finally, one group of three students organized and held a clothing drive in Englewood for this organization. Dubbed Project BAM (which stands for Brian, Andreas, and Mike), the event drew 20 participants who donated a total of 409 pounds of clothing to Big Brothers Big Sisters of Morris, Bergen, Passaic.
All of these students worked extremely hard and should be proud of what they accomplished this semester.